Similar Events/Services

Thought Bubble

- Seminars

-Workshops/demonstration

-Meet and Greet professionals

-Sell and promote your work

-Exhibition of your artwork

-Competitions

Leeds/Sheffield Print Fair
-Sell stuff
-Meet people
-Specialist event (for handprinted artwork)
-to get your work out there

ICON The Illustration Conference
Provides a forum for an ongoing dialogue that serves the illustration, design, publishing, advertising and academic communities. ICON brings together top illustrators, designers, educators, representatives and art buyers to explore The Future of Illustration.

The London Illustration Fair
-Showcase the work of young, emerging illustrators, selected by a judging panel
-Exhibition of the hottest selection of artwork by illustrators, graphic designs and print artists from the UK
-Live lino printing from the Print Wagon
-Live screen printing
-Pop-up street food stalls
-Live DJs 
-A festive bar

MiAL - is a student and graduate-led not for profit enterprise, promoting and selling art and design by UAL students and recent graduates. We support our artists to develop the skills, experience and connections necessary to sustain their creative practice.

The Bearded Tit Market
A new Leeds based handmade market. Provides talented artists and buyers with "an awesome event, in an awesome venue, full of awesome opportunities so they can be proud of how incredibly talented everybody is most of the time."

SWOT Analysis task:

Event: Creative Talent Network (CTN) Animation Expo

Strengths (What are they good at? What makes them good?): OFFERS A LOT OF THINGS..

• Very broad appeal - targeted to empower professionals, educate students and entertain the general public
• A resource for education, employment, inspiration, business opportunities and most of all FUN!
• Brings together top professionals from both the traditional and digital worlds of animation.
• "Making meaningful connections that propel talent into positions within the animation, games and surrounding industries" (inc. illustration)
• Opportunity to showcase and sell your work
• Live Demonstrations
• Networking Receptions
• Master Workshops
• Panel Discussions/Artist interviews
• Business Symposiums
• Recruiting and Professional Exhibits offered throughout the Expo 
• as well as the signature One-On-One Personal Consultations (critiques) with creative professionals from top studios and educational institutions both local and international. 
• Demographic that includes both students and professionals

Weaknesses (What are they bad at? What makes them bad?):

• USA-located only - people would have to fly over if they want to be involved
• Price of tickets - quite expensive to attend ($65 - 3 day pass) plus transportation if not from the US (but I guess it's worth it if you get a job/internship/exposure from it).

Opportunities (What don't they do?):

• The event is based in Burbank, California because it is where all the big studios are but they could also run event in different countries - to widen opportunity/participation, which I think would benefit all - students, artists, studio executives and industry leaders.

Threats (What could go wrong? Why could they fail?):

• 
  

The 4 P's

The 4 P's of our proposed event:

Product

• Illustration convention

• student based event

• networking and self promotion

• seminars and talks

• sell artworks and trade

• workshops

• increase professional and experience

Price

• venue

• insurance

• paying the professionals or not

• promotion

• security

• materials 

• staffs/volunteers?

Promotion

• posters

• flyers

• internet - social medias

• word of mouth

• email

• adverts - newspaper

• magazine/zine

Place

• town

• easy to get to

• beginning of the academic year> end of september to early november

• near to some of well known places

Who is your target audience?

• Creative students of leeds

• local businesses

• professionals

• anyone who interested in illustration

• potential students of creative degrees

Where are they? Where do they go?

• Student union

• shopping

• bars/pubs/gigs

• introduction events e.g. Freshers fair

• University/college/A-level/sixth form 

Is there a need? If so what is it?

• exposing yourself to a professional environment

• talking to other creative students from different institutes

• strengthen creative community

Why is now the appropriate time?

• Because we are students

• free time
• good time to exploit social medias
• Sept/Oct - student loans/scholarship to spend

Action Plan 17 – 23 Nov 2014

I'm trying to be a little more organised so I made a weekly timetable to ensure I use my time more wisely.

OUIL 504 SB2 - John Klassen

I came across Jon Klassen's work on my regular trip to Waterstones to look at some children's books for their illustrations. I caught the sight of The Dark by Lemony Snicket and was instantly enchanted by the illustrations. The visual quality of his work reminded me so much of the atmosphere given off in Coraline. When I got back, I decided to look him up on the internet and found that he actually worked on the concept art for the movie adaptation of Coraline - so awesome.

And then I came across the trailer for the book:

It's interesting to see how they have made his illustrations come to life just by a slight change in position and size of the images. Like the SETA book trailer I've talked about in the previous post, maybe this is also something I can consider doing to make the production of my trailers more efficient.

The images below are more of Klassen's work. I love the way he uses little to no lines, subtle, earthy colours, shape, texture and his lighting is really beautiful. I am leaning towards this kind of visual aesthetic for my trailers as using simple shapes would come really handy in the animating process and the textural quality would also add to the creepy, dark atmosphere of the story.

I also really like this multiplied, collage-looking effect.

His work in progress - his textures are created by himself

OUIL 504 SB2 Contextual References

I really like the simplicity of this one, the use of bold, simple shapes and the harmonising colour palette that is used is very effective and quite eye catching and is appropriate for the book's target audience. The slow pace of the movement starting with the landscape which then focuses on the characters gives it a real sense of adventure and mystery. It doesn't go in too deep into the story and only shows a really brief glimpse of what the book is about, its tone, and what its like, which can make people want to pick up the book and read for themselves.

Shh! We have a plan: Trailer from chris haughton on Vimeo.

The lighting/glow and use of gradients in this animation I think works really well in creating a sombre, mysterious, and a kind of ethereal feel. Again, there is something about the slow/calm pace and the smoothness of movements - it makes it feel highly atmospheric and it keeps me wanting to watch the video. I think this is something I can look at when making my animation, as I think it will help create that spooky, mysterious atmosphere which I think will help to attract and keep the audiences attention.

Between Bears from Eran Hilleli on Vimeo.

The composition is very simple and straightforward in the video below which makes it so effective in the telling of the story. The light surrounding the images/characters against the dark background acts as a spotlight, which helps to draw the audiences attention more, helps you to focus your attention only to that particular thing and to control the eyes movement throughout the video. Again there is a sombre, dark atmosphere that you feel when watching this which I think is due to the colours and textural qualities of the images.

Stickboy // Animation Montage from Giant Ant on Vimeo.

Like the video above, I think the choice of colours and textural quality in the book trailer below is very well thought out to bring about the feeling and tone of the story. I really like the limited amount of movement within the set of images/scenes in this video - I think they've mostly moved the 'camera' around for the transition of scenes and added little bits of movement (like smoke and the scarf blowing in the wind) to those scenes, which to me looks like still images, but because the 'camera' is moving it looks like its also actively moving. This, I think works just as well - and maybe more time efficient?

SETA - Book Trailer from Enzo Lo Re on Vimeo.

I've put this one in because it is a very short and snappy book trailer, which is something that I intend to create for this brief. I really like that the animation is very simple - looks like they've mostly used the position key frames in After Effects - and that its only in black and white, and with the combination of music, it gives it a really creepy vibe. It sort of reminds me of Coraline a lot.

insideout book trailer 2 - "Planning" from HELLO, SAVANTS! on Vimeo.

Things I need to consider:

• Pace 
• Colour
• Shape
• Texture
• Composition
• Text
• Digital?
• Hand drawn?
• or a mix of both (like the last video)?
• Audio?

Creative Industries - Sectors and Services

Industry sector - Goods producing sector of an economy

• Primary Sector - Raw materials - this sector extracts or harvests products from the earth. E.g. farming, fishing, mining, forestry etc.
• Secondary Sector - Manufacture - this sector turns raw materials into goods. E.g. textile production, breweries, chemical and engineering industries etc.
• Tertiary Sector - Service Industry - Associated activities: retail, wholesale, transportation, distribution, entertainment (music, movies, television etc.), restaurants, tourism etc.
• Quaternary Sector - consists of intellectual activities. E.g. government, libraries, education etc.

The Service Industries:

• Public Sector - concerned with providing basic, public services e.g health care (NHS), emergency services, public education etc. - benefits everyone
• Private Sector - run by individuals for individual gain - all for profit businesses - not government owned
• Third Sector - voluntary - not for profit businesses

Study Task 3: Examples of professional practice.

I think all of the above have been produced for the secondary and private sectors as they are all finished goods that would then be sold to customers for profit for their individual businesses. In terms of the success of the work, I think all of these are pretty successful from the point of view of the sectors as the designs are all pretty attractive and well suited for the products.

I would say that this work has been produced for the tertiary sector. The work's aim is to promote a movie which is an activity associated with entertainment and media, both of which sit in this sector. Also in The Creative Industry:

• Advertising
• Film industry
• Animation industry

Life's a Pitch - Proposal

What is the idea/concept for your group's proposal?

Student based networking convention for the areas of Illustration/ Graphic design/ Visual Communication within the Leeds area. Including seminars from local well established practitioners. Some ideas also include a live drawing event, print swaps and display stands to promote yourself. To be held in September/ October as students have sufficient loan money and to introduce new creative students to the Leeds art scene.

What service do you propose to provide?

1. Local networking - platform for people to showcase and sell their work.
2. Seminars, demonstrations, professional talks
3. Opportunity to meet other creatives
4. Fun experience

Who will benefit/make use of your service?

1. Creative students
2. Leeds/local art community
3. Local businesses/agencies looking for new designers

What are the aims of your proposal?

1. Bring together local creatives our age
2. Create an environment for students and professionals to mingle
3. Show the local creative community what is being made in Leeds
4. Promote conversation between artists and practitioners

What are the expected outcomes of your proposal?

1. People taking part/getting to know each other
2. Strengthen the local creative community

How will you measure your success?

1. Footfall
2. Profit
3. Media buzz/coverage
4. Whether or not we enjoyed it

What problems can you foresee?

1. Insurance
2. Costs - Venue, advertising, set up/tables
3. Organising/crew

Categories of Illustration

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