Friday, 28 November 2014

The 4 P's

The 4 P's of our proposed event:

Product
  • Illustration convention
  • student based event
  • networking and self promotion
  • seminars and talks
  • sell artworks and trade
  • workshops
  • increase professional and experience

Price
  • venue
  • insurance
  • paying the professionals or not
  • promotion
  • security
  • materials 
  • staffs/volunteers?

Promotion
  • posters
  • flyers
  • internet - social medias
  • word of mouth
  • email
  • adverts - newspaper
  • magazine/zine

Place

  • town
  • easy to get to
  • beginning of the academic year> end of september to early november
  • near to some of well known places


Who is your target audience?

  • Creative students of leeds
  • local businesses
  • professionals
  • anyone who interested in illustration
  • potential students of creative degrees

Where are they? Where do they go?

  • Student union
  • shopping
  • bars/pubs/gigs
  • introduction events e.g. Freshers fair
  • University/college/A-level/sixth form 

Is there a need? If so what is it?

  • exposing yourself to a professional environment
  • talking to other creative students from different institutes
  • strengthen creative community

Why is now the appropriate time?

  • Because we are students
  • free time
  • good time to exploit social medias
  • Sept/Oct - student loans/scholarship to spend

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