Wednesday, 2 March 2016

AOI Lecture

Promo materials:
  • Keep contact details clear on digital and print based materials.
  • Keep blog updated/social media (if you have one) as this is a good way for others to see what you're up to.
  • Send out A6 or A5 mailers to potential employers - follow up with an email after a week or two. OR if emailing straight away, attach a PDF that's less than 1MB.

Finance/Book keeping:
  • Register for income tax within 3 months.
  • Make sure to keep up to date with accounts.
  • Keep all receipts and physical copy of all paperwork for every job.

Copyright:
  • Does not require registration or a symbol to exist.
  • The right to copy is not affected by what you do with the original piece.
  • Reference fee - being paid when your work is used as reference.
  • Assigning copyright to a client should cost a lot but should only be applicable to logos.
  • Licencing means that a client will pay for the actual use of the imagery.
  • Right of paternity - the right to be recognised as the creator.
  • Right of integrity - artwork must not be edited etc.

Pricing work:
  • Know your client - larger budget for larger clients.
  • Usage - cover, spread, full page, half page?
  • Territory - UK, Worldwide?
  • Duration - print run/edition, period of copyright?

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