Portfolio

Have a number of portfolio - categorise/group work into subject areas - have links if on website - Clarity is key. Quality, consistency and balance of content. 10-20 pieces of work in each portfolio - LESS IS MORE

Web:

• Easy to get out - accessible even to those on the other side of the world.
• Website, blogs etc.
• Write a statement - can be playful. Reflective of you and your work.
• Email clients - be concise, can be casual depending on client
• Important to engage them beforehand - think about how you can create a long lasting impression. Enthusiasm? Personality? Humour?
• remember to have have contact detail on email or a live link to your website.

Print:

• What you take to meetings
• No bigger than A3 for my own convenience
• Think about the actual folder itself - corporate black? or something with a little more personality? - think about the type of client.
• Be selective with your work - tailor to client but also add in bits you think they might like, but don't put in pieces of work that you wouldn't want to do.
• Be aware of printing quality - think about stock.

Meeting:

• After looking at your website or email, a client might ask to have a meeting with you.
• Could be face to face or through Skype etc. - be prepared to talk either way.
• Be confident to talk about yourself and your work - professionalism.
• Ask for a bit of input before actually meeting them - e.g ask for a brief they might want you to do - always push for more.

Task for next session:

• Image Audit
• ordering of images
• Bring in 10 images that is reflective of you and your practice.