This book was a recommended read for me since I have an interest in the animation industry and also in the design of the 50's. It's a very interesting read and its really fascinating to know the history of the industry and how style and design in the 50's really came about.
Few things that I found particularly interesting:
Because of the limited production budget, television advertising demanded that animators communicate with audiences within a more condensed time span than the average theatrical short, in black and white and on a vastly reduced screen size to boot. These requirements demanded a simplified graphic language that could be read quickly by the eye while retaining its core graphic appeal. As a result characters were increasingly designed with thicker outlines for legibility and often with disproportionately large heads and facial features to accentuate their expressions, enabling viewers to engage with them emotionally.
And yet most of these early television series managed to be entertaining because they were created by talented artists who treated the limited budgets not as a handicap but as a creative challenge.
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